Market Intelligence
Continuous market monitoring that turns competitor moves, category trends and public signals into decision-ready intelligence.
ExploreSolution
Web Data
Structured public-web data, delivered as a dependable input
Public-web data without the fragility
The public web is the largest openly available record of markets in motion: catalogs, listings, reviews, documentation, press pages and public profiles. Heroku turns that raw, constantly shifting surface into structured, normalized datasets — stable schemas, documented provenance and measurable quality — so your teams consume data instead of maintaining scrapers.
We treat the web as an operational system, not a one-off export. Sources are monitored for structural drift, schemas are versioned, and every delivered field carries lineage back to where and when it was observed. When a source changes — and it will — our infrastructure adapts first and your downstream models don't notice.
What's included
The moving parts
Source engineering
Each source gets a dedicated collection profile: cadence, coverage, entity extraction rules and structural-change detection tuned to how that site actually evolves.
Normalization layer
Raw extractions are mapped to canonical schemas — entities resolved, units unified, encodings repaired — so the same product or company means the same thing across sources.
Pipeline monitoring
Freshness, volume and completeness metrics are tracked per source. Alerts fire on drift long before it reaches your dashboards.
Delivery options
Data lands where you work: REST and batch APIs, warehouse drops, object storage or webhook pushes. One contract, many destinations.
Quality control
Multi-stage validation — schema checks, anomaly detection, sample audits — gates every release. Quality is a measured property, not a promise.
Practice notes
How the discipline is applied
Coverage
Thousands of monitored public sources across commerce, travel, finance and media categories.
Freshness
From near-real-time monitoring to daily and weekly refresh cadences, matched to how fast each source matters.
Provenance
Every record carries source, observation timestamp and collection-version metadata.
Live monitoring view — category price index
Observed signal
48htypical pilot setup
3gate outcomes: pass / degrade / quarantine
1canonical schema contract
Program defaults from current enterprise engagements.
FAQ
Common questions about web data
What does "public-web data" mean here?
Information that is publicly accessible on the open web — product listings, public prices, company pages, public documents. We don't collect from behind logins, we don't collect personal data, and every program is reviewed against our acceptable-use policy.
Can we request a custom source?
Yes. Most engagements start with a source evaluation: we assess public availability, structural stability and expected quality, then propose a collection design with a realistic freshness and coverage profile.
How do you handle site changes?
Structural fingerprints are computed on every run. When a source changes layout or behavior, the change is detected, the source is quarantined if needed, and adaptation work begins automatically — with your delivery flagged if anything is affected.
Related
Pairs well with
Competitive Intelligence
Professional competitor monitoring built on publicly available business information, with the rigor your strategy reviews expect.
ExplorePrice Monitoring
Monitor competitor and market pricing continuously — trends, availability, promotions and alerts your pricing team can act on.
ExploreSee web data applied to your market
A 45-minute discovery call and a written feasibility note will tell you more than any brochure. Sample scopes included.
Alicia Grant
How do you handle sources that require JavaScript rendering? Is that a separate coverage tier?
Daniel Brooks
Rendering-heavy sources get a dedicated collection profile with its own cadence and cost model, Alicia. Feasibility calls it out explicitly so there are no surprises later.
3 comments
The lineage metadata point is underrated. Being able to trace any record back to source + timestamp saved us during an audit last year — on a previous provider’s data we simply couldn’t.