E-commerce
Assortment, pricing and availability intelligence across the marketplace landscape
Digital commerce is the most instrumented market on the public web — and the most contested. Catalogs, prices, promotions and stock states are constantly in motion across marketplaces, D2C brands and vertical retailers, and every one of those movements is a signal about strategy, supply and demand.
Heroku gives e-commerce teams a continuous, matched view of that landscape: competitor assortments and their changes, price and promotion history at SKU level, availability patterns, and the product attribute structures behind category trends. The output plugs directly into pricing engines, assortment reviews and weekly trading meetings.
What teams actually do with this
Dynamic pricing inputs
Matched competitor prices, promotion flags and availability context delivered to repricing systems with the confidence scores your models need.
Assortment gap analysis
Attribute-level coverage matrices showing where competitors carry depth you don't — and where you hold differentiated shelf.
Marketplace monitoring
Track how your brand and products are listed, priced and presented across third-party marketplaces.
Launch tracking
Detect competitor product introductions early, with lifecycle history for context.
The observation layer
Where teams start
Most e-commerce programs begin with monitoring and intelligence, then add delivery into internal systems.
Public-web intelligence for e-commerce
Tell us the decisions your team is making this quarter. We'll map the signals that inform them — feasibility first.
1 comment
Marketplace monitoring is the sleeper use case here. Brand-side teams rarely have any structured view of how resellers present them.