Maya leads Heroku's market intelligence practice. She has spent a decade turning public-web signals into decision frameworks for retail, travel and SaaS teams, and writes about the craft of asking better questions of market data.
Organizations drown in signals and starve for decisions. A practical taxonomy for classifying market signals by decision relevance — and for building the escalation paths that make monitoring pay for itself.
Market intelligence has quietly changed shape: from quarterly reports assembled by hand to continuous programs built on structured public-web data. Here's what that change actually looks like in practice.
