Turning market signals, competitor moves and category trends into decisions teams can defend.
Organizations drown in signals and starve for decisions. A practical taxonomy for classifying market signals by decision relevance — and for building the escalation paths that make monitoring pay for itself.
Category-level dashboards tell you the market moved. Attribute-level data tells you how, where, and what to do about it. Inside the discipline of turning messy public catalogs into product understanding.
Market intelligence has quietly changed shape: from quarterly reports assembled by hand to continuous programs built on structured public-web data. Here's what that change actually looks like in practice.
