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Industry

Manufacturing

Supplier, distribution and product visibility beyond your ERP

Industrial markets look opaque from the outside — and from the inside. Distributor pricing, dealer inventories, replacement-part catalogs and competitor product documentation all surface on the public web in fragments that rarely make it into planning systems.

Heroku assembles those fragments into structured intelligence: distributor price monitoring, catalog coverage analysis, competitor product documentation tracking and channel-conflict signals — inputs for pricing committees, product management and channel strategy.

Use Cases

What teams actually do with this

Distributor price monitoring

Public distributor and reseller pricing for your categories, tracked with availability and region context.

Catalog coverage analysis

Which SKUs distributors actually list and feature — versus the agreements in your deck.

Competitor product tracking

Spec sheets, part numbers and product documentation changes monitored over time.

Channel signals

New reseller appearances and public channel-expansion signals as early market-entry evidence.

Signals we monitor

The observation layer

Distributor & reseller pricing
SKU-level catalog coverage
Part & spec documentation changes
New channel entrant alerts
Recommended practices

Where teams start

Most manufacturing programs begin with monitoring and intelligence, then add delivery into internal systems.

Public-web intelligence for manufacturing

Tell us the decisions your team is making this quarter. We'll map the signals that inform them — feasibility first.

1 comment

Tomás Oliveira

Channel-conflict signals from public reseller appearances is clever. That’s evidence procurement has been asking us for without knowing what to call it.

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