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Industry

Retail

See the shelf the way shoppers do — across channels

Retail pricing and assortment decisions increasingly happen against a digital backdrop: comparison engines, online-only players and omnichannel competitors all shape what a "fair price" looks like on the shop floor. Shelf strategy without web visibility is strategy with a blindfold.

We monitor the public digital shelf for retail categories — base prices, promotions, private-label positioning, availability — and normalize it into the indices and exception reports that category managers and pricing teams actually use in their Monday meetings.

Use Cases

What teams actually do with this

Price index maintenance

Category and brand price indices with promotion-adjusted views for realistic competitive benchmarking.

Promotion intelligence

Promotional calendars, depth and mechanics tracked over time to separate habitual discounting from strategic shifts.

Private-label tracking

How store brands position on price and shelf (digital) against national brands in your categories.

Range reviews

Evidence for range rationalization: what the market carries, at what tiers, with what velocity of change.

Signals we monitor

The observation layer

Promotion depth & mechanics
Category price indices
Private-label price positioning
Cross-channel availability
Recommended practices

Where teams start

Most retail programs begin with monitoring and intelligence, then add delivery into internal systems.

Public-web intelligence for retail

Tell us the decisions your team is making this quarter. We'll map the signals that inform them — feasibility first.

1 comment

Alicia Grant

Promotion-adjusted price indices should be standard everywhere. Comparing raw prices across retailers with different promo rhythms is how bad benchmarking happens.

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